Mount Desert Island Biological Laboratory is making dramatic strides in the field of regenerative and aging biology and medicine.

The institution’s ability to grow and expand depends on a successful, multi-million dollar fundraising campaign. But how do you get donors to support something that most people barely understand?

An integrated communications program—including a campaign case statement, semi-annual magazines, annual reports, and appeal letters—uses many touchpoint to make a compelling, emotional case that simply explains the Lab's work.

Take a look at two projects I developed for the Lab recently: a campaign case statement and an annual report.